Counselor
ADVERTISING SPECIALTY INSTITUTE

The flagship publication of the promotional products industry, the redesigned Counselor
magazine brings impact, scale and order to a genre formerly typified by cluttered and largely ineffectual
design. The publication received top honors in the Magazine Redesign category from the
American Society of Business Publications in 2005.

Along with Counselor, the redesigned Advantages and Uniforms magazines demonstrate
how high-end design and editorial can transform trade publications
into powerful communications and business tools.