Bloomberg.com
BLOOMBERG LLP
www.bloomberg.com

To transform Bloomberg.com into a vital component of the firm’s portfolio of media offerings, Richardson+Fels partnered with prominent publication designer Roger Black and usability expert Steve Krug. First challenge? Substantiating the need to deliver significantly more content on the site, including information previously available only to paying subscribers.

Innovative content, design and technical solutions coupled with the client’s shrewd business acumen resulted in a multiple award-winning site reinforcing Bloomberg’s position as the leading global provider of financial news and information without cannibalizing the company’s premium subscription content and services.